DIRECTION・VISUAL DESIGN

DAYBREAK FHA-Food & Beverage 2024
We directed promotion video for ”Artlock freezer” that is freezer with quick freezing technology to be exhibited outside Japan.


the story
The story progresses through a mixture of two lines, one with artlock and the other without. By comparing the functions and effects of artlocks with those of "a world without Artlock", we created content that evokes the feeling of a better world and lifestyle through the use of this product. We tried to create a visual design that would make world view based on the typical of Japan that people form overseas have, and that would make visitors stop in their tracks.
Credits
Direction: inbetween
Collaborating Artists: Liryc
Collaborating Artists: Koji Obara
Sound: Kesizumi